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Power of Meat Study: Purchasing Behavior Reaching New Balance

Tuesday, February 22, 2011

(American Meat Institute)

The world of grocery shopping appears to be reaching a new balance, with net spending rising for the first time in three years, according to the sixth annual The Power of Meat study. While some shoppers still spent less on groceries than they did a year ago, the share of shoppers who have made changes to their meat and poultry purchases as a result of the economy declined for the second year in a row, down from 51 percent in 2009 to 36 percent today.  Overall, the share of shoppers who cut their total food spending (restaurant and grocery spending combined) compared to 12 months prior is down by 17 percent.

The report, conducted by 210 Analytics, was commissioned jointly by the American Meat Institute (AMI) and the Food Marketing Institute (FMI) with generous sponsorship by Sealed Air’s Cryovac Food Packaging Division,, The report details the findings of a national online poll of 1,201 consumers conducted in November 2010, was released today at the 2011 Annual Meat Conference in Dallas, Texas.

 Other findings of the study include:

To purchase The Power of Meat 2011, go to http://www.fmi.org/forms/store/CommercePlusFormPublic/search?action=Feature.

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