Study: Many Consumers Ignore Food Product Recalls
Tuesday, April 14, 2009(American Meat Institute)
Many Americans fail to check their homes
for recalled food products, a new study by
According to the study, only about 60 percent of the studied sample reported ever having looked for recalled food in their homes, and only 10 percent said they had ever found a recalled food product.
Approximately 12 percent reported eating a
food they thought had been recalled. At the
other extreme, some consumers take a “better
safe than sorry” attitude. More than 25 percent
reported that they had simply discarded food
products after hearing about a recall,
potentially wasting safe, nutritious food. Many
consumers also avoid purchasing products not
included in the recall but which are similar,
or are from the same
manufacturer.
Most respondents said they pay a great
deal of attention to food recalls and, when
they learn about them, they tell many other
people. But 40 percent of these consumers think
the foods they purchase are less likely to be
recalled than those purchased by others,
appearing to believe that food recalls just do
not apply to them.
Nearly 75 percent of those surveyed said
they would like to receive personalized
information about recalls on their receipt at
the grocery store, and more than 60 percent
said they also would also like to receive such
information through a letter or an e-mail.
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